Product Marketing: Go to Market Strategy

Overview

Product Management and Development. Product Life-cycle, Metrics, Performance.

Product Marketing. Go to Market Strategy.

Syllabus

• Introduction to Product Marketing
Overview of Product Management and Development
Understanding Market Needs and Opportunities
• Product Life-cycle Management
Stages of the Product Life-cycle
Strategies for Each Life-cycle Stage
• Performance Metrics and Analytics
Key Performance Indicators (KPIs) for Product Success
Tools for Measuring Product Performance
• Understanding the Competitive Landscape
Market Research Techniques
Competitive Analysis and Positioning
• Customer Segmentation and Targeting
Identifying and Understanding Target Markets
Building Customer Personas
• Developing a Go to Market Strategy
Elements of a Go to Market Strategy
Aligning Product Strategy with Market Objectives
• Pricing Strategies
Determining Product Pricing Models
Value-Based Pricing vs. Cost-Based Pricing
• Promotion and Communication Strategies
Crafting a Value Proposition
Channels for Product Promotion (Digital and Traditional)
• Sales Strategy and Distribution Channels
Direct vs. Indirect Sales Models
Choosing the Right Distribution Channels
• Launching the Product
Planning and Executing Product Launches
Post-Launch Activities and Feedback Collection
• Case Studies and Practical Applications
Analysis of Successful and Unsuccessful Go to Market Strategies
Group Project: Developing a Go to Market Plan for a Product
• Course Conclusion
Review of Key Takeaways
Future Trends in Product Marketing and Strategy

Subjects

Business