¿Cómo comunicar en la transformación digital?

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Resumen

How to Communicate in Digital Transformation

Digital transformation has impacted all public and private spheres in recent years, relying on technologies such as artificial intelligence, big data analysis, cloud computing, 3D printing, augmented reality, or blockchain, among others. The nature of this transformation is so varied, not only technologically but also in its economic, social, and regulatory aspects, that it is challenging to understand and communicate it effectively.

This course presents an introduction to digital transformation, from the co-evolution that technology and society have had, emphasizing the highly uncertain environment and multiple crises in which it develops, as well as its relationship with business, sustainability, public policies, and the privacy, security, and regulatory aspects that determine its positive and negative effects. This involves understanding digital ecosystems, different strategies to address digital transformation, and the new business models that materialize it in different sectors and contexts, based on cases and examples. Additionally, it requires a focus on emerging technologies, with special attention to data processing and natural language. Elements are also provided for identifying new work contexts and the skills necessary at the organizational and individual levels.

The course positions itself at the intersection between the new scenarios of digital transformation in communication and the communication of digital transformation as a socio-technical phenomenon. This implies a journey through concepts, approaches, and tools that provide a better understanding of digital transformation, helping to discern its meaning, impact, and value. It also provides elements to recognize opportunities for application, appropriation, and digital entrepreneurship for professionals who, from their institutional, social, or management work, perform actions of articulation and social communication mediated by digital tools.

Finally, the course presents the fundamental transformations experienced in the communicative ecosystem. In this transformation, we move from analog and hegemonic communication to interactive and collaborative digital communication. We observe the categories or traits that define this digital communication and that are part of the architecture of the new medium: the Internet. We analyze the profile of the new communicator, their media versatility, and the challenges that arise with digital communication. We review the basic skills and capabilities that digital communicators must develop and propose a model for the creation and production of multiplatform content, based on a series of 2.0 applications and software, which also allow the management of interactivity with audiences and the design of digital metrics.

University:

Provider: edX.

Categories: Artificial Intelligence Courses, Digital Transformation Courses, Cloud Computing Courses, Internet of Things Courses, Information Technology Courses, Journalism Courses.