ChatGPT, Midjourney, Gemini, DeepSeek: Herramientas de Marketing

Resumen

AI is no longer optional in marketing — it’s essential. While trends change fast, the marketers who know how to work with AI are moving faster:

scaling content, personalizing customer journeys, designing powerful visuals, and making data-backed decisions in real time.

This course shows you how to master four of the most advanced AI tools used in marketing today — ChatGPT, Gemini, DeepSeek, and Midjourney — and how to apply them across strategy, content creation, automation, and analytics. You’ll learn how to write compelling copy with ChatGPT, generate high-volume assets with DeepSeek, uncover insights with Gemini, and craft visual campaigns with Midjourney — all while building prompt engineering skills and automation workflows that save hours of time and increase ROI.

Each module is hands-on and designed for real-world application. You’ll explore how to use each tool individually, then how to combine them for multi-channel, AI-assisted marketing.

You’ll also learn how to evaluate the quality of AI-generated content, understand its limitations, and approach ethical questions with confidence. Whether you're looking to scale faster, work smarter, or stay relevant in an AI-powered market, this course gives you the practical tools to get there.

This course is designed for:

- Marketing professionals who want to integrate AI into their daily workflows - Business owners looking to reduce content creation time and costs - Freelancers and creative teams who want to streamline their output with AI - Beginner and mid-level marketers exploring generative AI as a competitive advantage - Digital strategists and project managers aiming to lead AI adoption in their teams No previous experience with AI tools is needed—just curiosity and a drive to work smarter. To get the most out of this course, we recommend having active paid accounts for both ChatGPT and Midjourney.

By the end of this course, you’ll be able to:

- Use ChatGPT to generate high-converting copy, content, and campaign messaging - Apply DeepSeek to automate high-volume marketing tasks at scale - Leverage Gemini for strategic research, SEO, and competitor analysis - Use Midjourney to generate brand visuals, ad assets, and visual-first storytelling - Build workflows that combine AI tools for planning, personalization, and execution - Develop and refine marketing prompts for better, more consistent AI results - Understand ethical risks in generative AI, including bias, copyright, and data integrity - Stay ahead with insight into the future of AI in marketing AI won’t replace marketers, but marketers who know how to use AI will replace those who don’t. This course gives you the skills, tools, and strategies to stay ahead in a world transformed by generative AI.

Enroll today and take the lead in the future of marketing.

Programa

• Introducción a la IA Generativa para Marketing
Este módulo introduce los conceptos fundamentales de la IA generativa en marketing, explora herramientas clave como ChatGPT y Gemini, y examina sus aplicaciones estratégicas, beneficios y desafíos.
• ChatGPT para Marketers
Este módulo proporciona una guía práctica para usar ChatGPT en marketing, cubriendo la creación de contenido, personalización, planificación de campañas y el desarrollo de GPT personalizados para uso estratégico.
• Google Gemini para Marketing Estratégico
Este módulo explora cómo Google Gemini puede apoyar a los marketers a través de investigación avanzada de competidores, contenido impulsado por SEO y perspectivas de clientes potenciadas por IA para la toma de decisiones estratégicas.
• DeepSeek para Tareas de Alto Volumen y Automatización
Este módulo destaca las fortalezas de DeepSeek en la automatización de flujos de trabajo de marketing, permitiendo la creación de contenido a gran volumen y aplicando la programación de prompts para una ejecución escalable y eficiente.
• Midjourney para Marketing Visual
Este módulo explora cómo los marketers pueden usar Midjourney para crear contenido visual impactante, mientras se abordan preocupaciones éticas sobre la autenticidad, la propiedad intelectual y la integridad de la marca.
• Conclusión
Este módulo final concluye el curso con las conclusiones clave, explora las tendencias emergentes en IA generativa y guía a los aprendices en la aplicación de sus habilidades.

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Impartido por

Anton Voroniuk

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Materias

Business