ChatGPT, Midjourney, Gemini, DeepSeek : Outils de marketing

Aperçu

AI is no longer optional in marketing — it’s essential. While trends change fast, the marketers who know how to work with AI are moving faster:

scaling content, personalizing customer journeys, designing powerful visuals, and making data-backed decisions in real time.

This course shows you how to master four of the most advanced AI tools used in marketing today — ChatGPT, Gemini, DeepSeek, and Midjourney — and how to apply them across strategy, content creation, automation, and analytics. You’ll learn how to write compelling copy with ChatGPT, generate high-volume assets with DeepSeek, uncover insights with Gemini, and craft visual campaigns with Midjourney — all while building prompt engineering skills and automation workflows that save hours of time and increase ROI.

Each module is hands-on and designed for real-world application. You’ll explore how to use each tool individually, then how to combine them for multi-channel, AI-assisted marketing.

You’ll also learn how to evaluate the quality of AI-generated content, understand its limitations, and approach ethical questions with confidence. Whether you're looking to scale faster, work smarter, or stay relevant in an AI-powered market, this course gives you the practical tools to get there.

This course is designed for:

- Marketing professionals who want to integrate AI into their daily workflows - Business owners looking to reduce content creation time and costs - Freelancers and creative teams who want to streamline their output with AI - Beginner and mid-level marketers exploring generative AI as a competitive advantage - Digital strategists and project managers aiming to lead AI adoption in their teams No previous experience with AI tools is needed—just curiosity and a drive to work smarter. To get the most out of this course, we recommend having active paid accounts for both ChatGPT and Midjourney.

By the end of this course, you’ll be able to:

- Use ChatGPT to generate high-converting copy, content, and campaign messaging - Apply DeepSeek to automate high-volume marketing tasks at scale - Leverage Gemini for strategic research, SEO, and competitor analysis - Use Midjourney to generate brand visuals, ad assets, and visual-first storytelling - Build workflows that combine AI tools for planning, personalization, and execution - Develop and refine marketing prompts for better, more consistent AI results - Understand ethical risks in generative AI, including bias, copyright, and data integrity - Stay ahead with insight into the future of AI in marketing AI won’t replace marketers, but marketers who know how to use AI will replace those who don’t. This course gives you the skills, tools, and strategies to stay ahead in a world transformed by generative AI.

Enroll today and take the lead in the future of marketing.

Programme

• Introduction à l'IA générative pour le marketing
Ce module présente les concepts de base de l'IA générative dans le marketing, explore des outils clés tels que ChatGPT et Gemini, et examine leurs applications stratégiques, avantages et défis.
• ChatGPT pour les marketeurs
Ce module offre des conseils pratiques pour utiliser ChatGPT dans le marketing, couvrant la création de contenu, la personnalisation, la planification de campagnes et le développement de GPTs personnalisés pour une utilisation stratégique.
• Google Gemini pour le marketing stratégique
Ce module explore comment Google Gemini peut soutenir les marketeurs grâce à une recherche concurrentielle avancée, un contenu axé sur le SEO et des insights clients alimentés par l'IA pour une prise de décision stratégique.
• DeepSeek pour les tâches de fort volume et d'automatisation
Ce module met en avant les atouts de DeepSeek dans l'automatisation des workflows marketing, permettant la création de contenu en grande quantité et l'application de la programmation par invites pour une exécution évolutive et efficace.
• Midjourney pour le marketing visuel
Ce module explore comment les marketeurs peuvent utiliser Midjourney pour créer un contenu visuel percutant, tout en abordant les préoccupations éthiques autour de l'authenticité, de la propriété intellectuelle et de l'intégrité de la marque.
• Conclusion
Ce module final conclut le cours avec les points clés à retenir, explore les tendances émergentes de l'IA générative et guide les apprenants dans l'application de leurs compétences.

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Enseigné par

Anton Voroniuk

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Matières

Business