Una introducción al marketing digital y a la estrategia digital

Resumen

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.

This course provides a comprehensive exploration of digital marketing, covering the impact of digital technologies, effective strategy development, budget planning, customer experience, and the importance of agility in navigating the modern digital landscape. After completing this course, you will be able to:

- * To identify the core principles and purpose of digital marketing and recognize how AI tools and technology can support digital marketing strategists * To recognize the transformative impact of digital developments on modern communication, interactions, and operations * To differentiate between the core components of a digital marketing strategy and the role each plays towards realizing business goals * To develop clear and actionable objectives for a digital marketing plan and use digital research to gain industry insights * To recognize the insights from research activities to help guide channel choice, messaging, personas, and priorities and inform budget allocation when developing a digital marketing strategy * To set objectives to establish clear and measurable KPIs * To demonstrate an understanding of the key touchpoints, channels, tactics, and factors to consider to generate customer interest and maximize sales in an omnichannel marketing strategy Explore the transformative landscape of digital marketing with our comprehensive course.

Begin by delving into the profound impact of digital technologies on communication and interaction across individuals, organizations, and businesses. Uncover the disruptive forces of social media and artificial intelligence (AI), alongside the evolving influence of consumers in the digital marketplace.

Gain a foundational understanding of digital marketing principles, exploring various media, channels, and tactics essential for crafting effective digital strategies. Dive deeper into practical aspects with modules focusing on budget planning, ROI measurement, and strategic research to optimize channel selection and messaging.

Learn to establish clear objectives and measurable KPIs critical for campaign success. Explore the pivotal role of the buyer’s journey in engaging audiences and enhancing marketing effectiveness.

Discover advanced strategies in customer journey mapping and customer experience (CX), exploring omnichannel approaches and aligning marketing channels with overarching strategies. Embrace the agility needed in modern workplaces to adapt swiftly to market dynamics and consumer behavior.

Join us and master the essentials of digital marketing in today's fast-paced digital landscape.

Programa

• Fundamentos del Marketing Digital
Este módulo describe las oportunidades proporcionadas por las tecnologías digitales y explora cómo lo digital está transformando la manera en que individuos, organizaciones y empresas se comunican e interactúan. Examina los impactos de las redes sociales y la inteligencia artificial (IA), así como el creciente poder del consumidor en el mercado digital. Introduce los conceptos fundamentales, principios y propósito del marketing digital y los diferentes medios digitales, canales y tácticas utilizados en una estrategia digital para impulsar una campaña. Finalmente, explora el papel del recorrido del comprador en la involucración efectiva de una audiencia.
• ¿Qué es la Estrategia de Marketing Digital?
Este módulo comienza explicando cómo desarrollar un plan de presupuesto efectivo y medir el ROI para las actividades digitales. A continuación, discute las actividades de investigación clave a realizar para guiar la selección de canales y el mensaje. Finalmente, cubre cómo establecer objetivos claros y accionables y KPI medibles.
• Experiencia del Cliente y Pensamiento Ágil
Este módulo comienza identificando el papel del recorrido del cliente y la experiencia del cliente (CX) en las estrategias de marketing. Luego explorarás los principios de una estrategia omnicanal y la importancia de alinear los canales de marketing con las estrategias. Finalmente, el módulo concluye explorando los beneficios de desarrollar una mentalidad ágil en el lugar de trabajo.

Impartido por

Cathal Melinn

Materias

Business