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Inicio 4 June 2026 16:04
Fin 4 June 2026
IA en los medios
Saïd Business School
2868 Cursos
4 weeks, 10 hours a week
Actualización opcional disponible
Principiante
Avanza a tu propio ritmo
Paid Course
Actualización opcional disponible
Resumen
The media sector is undergoing a profound transformation driven by artificial intelligence. From the algorithms that decide what we watch to the tools used to create the content itself; AI is now at the heart of the media economy.
In this three-course specialisation; you will explore the full spectrum of AI applications in media; gaining both practical insights and a high-level strategic overview of this rapidly evolving field. You will begin by deconstructing recommendation engines; understanding how organisations like Netflix and YouTube use data to maximise engagement.
Next; you will delve into the creative potential of generative AI; mastering the tools used for synthetic imagery; video and audio while debating the philosophical nature of machine creativity. Finally; you will examine the practicalities of production; addressing critical issues such as copyright; disinformation; algorithmic bias and the development of AI-led business strategies.
Whether you are a creator; executive; technologist or entrepreneur; this specialisation will equip you to lead in the age of AI.
Programa
- Curso 1: IA y Recomendación de Contenidos
- Curso 2: IA y Creatividad
- Curso 3: IA y Producción
Impartido por
Alex Connock
Materias
Artificial Intelligence
