Gestion de marque pilotée par l'IA : Leçons tirées de FANG et FMCG

Aperçu

Bridge the gap between traditional marketing and AI-driven innovation with a comprehensive professional certificate program that demystifies artificial intelligence for brand professionals. Carefully designed to make AI accessible, this program draws insights from FANG (Facebook/Meta, Amazon, Netflix, Google) and FMCG (Fast-Moving Consumer Goods) industries to deliver a transformative learning experience.

Spanning 75 hours of guided learning, the program combines six long courses, 42 short courses, and nine specialized modules to build a practical, applicable AI marketing skillset. You'll develop capabilities in digital execution, data analytics, content strategy, and strategic planning, all enhanced through approachable artificial intelligence techniques.

The curriculum bridges theoretical knowledge with hands-on application, helping you:

Understand AI's role in modern brand management. Apply data-driven insights to marketing strategies.

Develop AI-enhanced content approaches. Navigate digital transformation confidently.

Who this is for:

Marketing professionals, brand coordinators, digital marketers, and emerging leaders eager to integrate AI into their professional toolkit. Some digital marketing experience is recommended but not required.

Programme

• Cours 1 : Exécution de Campagne Digitale
• Cours 2 : Médias Sociaux et Engagement de Marque
• Cours 3 : Stratégie de Contenu et Création
• Cours 4 : Intelligence de Marché et Analyse de Performance
• Cours 5 : Engagement et Collaboration avec les Clients
• Cours 6 : Planification Stratégique et Livraison de Projet
• Cours 7 : Lancer Votre Carrière en Gestion de Marque

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Enseigné par

Professionals from the Industry

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Matières

Business