Négociation de ventes B2B : Tirer parti de l'IA

Aperçu

Build practical B2B sales negotiation and AI-enabled selling skills to plan deals, influence stakeholders, and close complex sales with confidence. This Professional Certificate helps you strengthen capabilities that modern sales professionals rely on, including active listening, persuasive storytelling, value-based selling, stakeholder mapping, pricing conversations, CRM workflows, and strategic pipeline management.

Across seven courses, you’ll progress from foundational sales communication to advanced negotiation planning, relationship management, AI-supported sales workflows, and solution presentation. You’ll learn how to manage the sales funnel, prepare for negotiations, respond to objections, and connect business solutions to real client needs.

The program also introduces practical ways to use AI tools to support communication, analyze sales activities, and improve decision-making. Hands-on projects allow you to apply these skills in realistic sales scenarios, such as planning deal strategies, improving sales workflows, and presenting solutions to stakeholders.

This program is designed for learners preparing for B2B sales, business development, and account management roles, as well as early-career sales professionals who want to strengthen negotiation skills and use technology to improve sales performance. It’s ideal for those looking to build confidence in complex sales conversations and deliver greater business value to clients.

Programme

• Cours 1 : Techniques de communication, d'influence et de vente
• Cours 2 : Compétences en opérations et en clôture
• Cours 3 : Négociation et conclusion de marchés
• Cours 4 : Maîtrise des relations et de la communication
• Cours 5 : Insight IA et CRM
• Cours 6 : Planification stratégique et des accords
• Cours 7 : Conception de solutions et présentation

---

Enseigné par

Professionals from the Industry

---

Matières

Business