Intelligence commerciale pour les médicaments bio/pharma - DrugPatentWatch

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Transform Data into Market Domination -- Finding and Evaluating Generic and Branded Drug Opportunties (FREE TEXTBOOK) What you'll learn:

Finding and evaluating generic drug market entry opportunitiesBranded drug lifecycle managementFind generic drug entry opportunitiesTrack drugs in development and explore new indications for existing drugsStudy failed patent challenges to develop a better strategyCollect competitive intelligence by examining contractual disputesTrack litigation to anticipate early generic entryFind and evaluate business opportunitiesAssess levels of generic competitionUse drug price ranges to evaluate price elasticityDetermine optimal prices before launchEvaluate buyer power with data on reimbursement segmentationAlign distribution methods with information on where and how drugs are purchasedEvaluate branded and generic market opportunities globallyAnticipate 505(b)(2) and biosimilar approvalsStrengthen new formulation patents by studying prior claims and litigationAdapt your gmp facility to capture changes in demand with brand erosion and generic launches as drug patents expirePosition regulatory affairs to capture emerging opportunitiesUnderstand the roles of patents, trade secrets, trademark, and other forms of intellectual property protection in protecting branded pharmaceutical and biotechnology drugsProactively adapt sourcing, purchasing, and supply chain management to anticipate changes in supply and demand with generic drug entry GET INSIGHTS INTO THE BIGGEST REVENUE-CHANGING EVENTSBy tracking patent expirations, patent litigation, generic and biosimilar development, you can anticipate these market-shaping forces and stay one step ahead.Branded drug companies can experience precipitous revenue erosion as generic drugs rapidly gain market share. All the while patients, physicians, payers, pharmacists, and other healthcare stakeholders must race to keep up.This course answers the following questions to help you adapt:

When will key drug patents expire?How can I write stronger patents?How can I defeat drug patents?How can I find, evaluate, and plan for generic market entry opportunities?How can I find proprietary out-of-court settlements and deal terms?Comprehensive and actionable coverage of commercial, legal, and regulatory factors builds a solid foundation for strategic thinking.

Diverse case studies build on this groundwork by analyzing and explaining real-work examples to form the underpinning for your tactical plans.*INCLUDES FREE COMPANION TEXTBOOKThis course is the product of more than twenty years of providing guidance to drug development companies and other healthcare stakeholders.Through developing the first website on the business of biotechnology in the 1990s (now owned by the New York Times), editing and publishing the Journal of Commercial Biotechnology, and leading data analytics for a subsidiary of Scientific American, I have had the fortune of spending considerable time at the bleeding edge of the commercial side of drug development.The motivation to develop this course comes from my experiences running DrugPatentWatch, a comprehensive platform to help identify and evaluate opportunities around drug patent expiration and generic entry. In the early 2000s the first version of DrugPatentWatch was developed in response to repeated requests to answer the simple question:

“When do drug patents expire?” As the platform matured, it became apparent that there was a strong need for a single source integrating broad strategic guidance to help stakeholders throughout the drug development and delivery value chain.

This course was designed to meet that need.As with my other publications, the focus of this course is on actionable intelligence. Because the legal and regulatory underpinnings of drug development and delivery are complex and change frequently, the approach taken by this course is to explain the current state of affairs and to provide representative examples to help you develop a deep understanding so you can quickly adapt to and capitalize on future events.A primary objective of this course is to fill gaps in knowledge, helping you leverage your expertise, without being overly exhaustive.

For readers seeking greater technical depth I provide links to some of the books and web-based resources that I found helpful.Because strategic planning for branded drugs has many similarities to finding and prioritizing generic entry opportunities, this course has relevance for generic and branded companies alike. Likewise, distributors, payers, investors, and myriad other stakeholders will also benefit by understanding the commercial dynamics of pharmaceutical and biotechnology drugs.I hope you enjoy this course as much as I did putting it together.About the Author:

Yali Friedman, Ph.D. has more than 20 years experience providing business intelligence to life science companies.

He was recently named one of the 100 most influential people in biotechnology by Scientific American. He is also author of the MBA-level textbook Building Biotechnology and publisher of the Journal of Commercial Biotechnology.

Programme

• Introduction à l'intelligence d'affaires dans la biopharma
Aperçu de l'intelligence d'affaires
Importance dans l'industrie biopharmaceutique
Concepts clés et terminologie
• Comprendre les brevets en biopharma
Notions de base des brevets de médicaments
Cycle de vie des brevets
Impact des brevets sur le revenu des médicaments
• DrugPatentWatch : un outil pour des perspectives
Introduction à DrugPatentWatch
Caractéristiques et fonctionnalités
Navigation sur la plateforme
• Analyse des événements impactant le revenu
Identifier les événements moteurs de revenu
Études de cas sur les changements majeurs de revenu
Stratégies pour l'optimisation des revenus
• Intelligence concurrentielle dans les produits pharmaceutiques
Suivi des brevets et pipelines des concurrents
Outils et techniques d'analyse concurrentielle
Étude de cas : entrée sur le marché des médicaments génériques
• Analyse de données et visualisation
Types de données pertinentes pour les brevets de médicaments
Méthodes d'analyse des données de brevets
Visualisation efficace des perspectives BI
• Environnement réglementaire et dynamiques de marché
Aperçu de l'impact réglementaire sur les revenus
Comprendre l'exclusivité du marché
Considérations du marché mondial
• Considérations éthiques dans l'intelligence d'affaires
Confidentialité des données et conformité
Utilisation éthique de l'intelligence concurrentielle
• Tendances futures en BI pour la bio/pharma
Technologies émergentes et innovations
Adaptation aux changements de l'industrie
• Conclusion et clôture du cours
Récapitulatif des apprentissages clés
Questions-réponses et discussion finale
Ressources pour un apprentissage continu

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Enseigné par

Yali Friedman, Ph.D.

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Matières

Business