Programme Avancé en Développement et Gestion de Produits

Aperçu

Advanced Program in Product Development and Management by MTF Institute What you'll learn:

Product ManagementProducts part at Company StrategyMarket AnalysisProfit and Loss PnL AnalysisPricingProcess Analysis Welcome to course:

Advanced Program in Product Development and Management by MTF InstituteCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas:

Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas:

Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of:

IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 400 000 students.What is Product Management?Product Management is a multifaceted discipline that encompasses the planning, development, marketing, and optimization of a product or service throughout its lifecycle. It involves aligning customer needs with business goals and coordinating cross-functional teams to deliver successful and valuable products.

Product managers act as the linchpin between various departments, ensuring seamless communication and collaboration.Why is Learning Product Management Important for Companies and Experts?Market Relevance and Competitiveness:

In an era of rapid technological advancements and evolving consumer preferences, companies must stay relevant. Product management equips professionals with the skills to identify market trends, understand customer needs, and develop products that outpace competitorsCustomer-Centric Approach:

Successful products are those that solve real problems for customers.

Product management emphasizes a customer-centric approach, ensuring that the product aligns with user needs and expectations. This focus enhances customer satisfaction and loyaltyOptimized Resource Allocation:

Product managers are adept at prioritizing features and functionalities based on business goals and customer needs.

This strategic allocation of resources ensures that the most critical aspects of a product are addressed, maximizing the impact of limited resourcesEffective Communication and Collaboration:

Product managers act as bridges between various departments, fostering effective communication and collaboration. This ensures that development, marketing, sales, and other teams work cohesively toward a common goal, reducing silos and enhancing overall efficiencyAdaptability and Innovation:

The product management discipline encourages a mindset of continuous improvement and innovation.

Professionals in this field are equipped to adapt to changing market conditions, incorporate feedback, and drive iterative development, fostering a culture of innovation within the organizationHow Knowledge of Product Management Aids Career Development:

Cross-Functional Skillset:

Product management requires a diverse skill set that includes market research, strategic planning, communication, and project management. Professionals with expertise in these areas are highly sought after, making product management a versatile career pathLeadership Opportunities:

Product managers often take on leadership roles, overseeing teams and guiding product development strategies.

The ability to lead cross-functional teams and drive product success positions individuals for advancement in their careersEntrepreneurial Mindset:

Product managers are often viewed as the "CEOs of their products." Learning product management instills an entrepreneurial mindset, empowering individuals to take ownership of their projects and make strategic decisions that impact the success of the productGlobal Perspective:

As products have a global reach, product managers gain exposure to international markets and diverse customer bases. This global perspective enhances their ability to navigate the complexities of the modern business landscapeProduct management is a critical discipline for companies aiming to thrive in today's dynamic markets.

For professionals, mastering product management opens doors to leadership roles, cultivates an entrepreneurial mindset, and provides a comprehensive skill set that is invaluable in the ever-evolving business landscape. Customer experience (CX) is the overall impression customers have of your brand throughout their interactions with your business.

It encompasses everything from the initial marketing message to the post-purchase support they receive. Think of it as the customer journey, and CX is all the touchpoints along the way that shape their perception.Key Areas of CXCustomer touchpoints:

Every interaction a customer has with your brand, like websites, social media, advertising, in-store experience, and customer service.Customer journey:

Mapping out the steps a customer takes to interact with your brand, from awareness to purchase and beyond.Customer satisfaction:

How happy customers are with your product or service.Customer loyalty:

How likely customers are to return and recommend your brand to others.CX FrameworksFrameworks provide a structured approach to improving CX.

Here are two common ones:

Customer Experience Journey Map:

A visual representation of the customer journey, identifying touchpoints and opportunities for improvement.Five Service Dimensions:

A framework that focuses on five key aspects of service quality:

reliability, responsiveness, assurance, empathy, and tangibles.

Programme

• **Introduction au développement de produits**
Comprendre le cycle de vie du produit
Recherche de marché et insights clients
Idéation et développement de concept
• **Pensée design avancée**
Empathie envers les utilisateurs
Définitions efficaces des problèmes
Techniques d'idéation
Prototypage et tests
• **Stratégie de développement de produit**
Définition de la vision et des objectifs du produit
Planification et feuille de route
Affectation et gestion des ressources
• **Gestion agile de produits**
Méthodologies agiles (Scrum, Kanban)
Processus de développement itératif
Rôle d'un Product Owner
• **Conception de produits et expérience utilisateur**
Principes de conception centrée sur l'utilisateur
Wireframing et tests de convivialité
Conception d'interfaces et principes d'interaction
• **Gestion de la technologie et de l'innovation**
Technologies émergentes dans le développement de produits (IA, IoT)
Intégration de la technologie dans les solutions produit
Gestion de l'innovation au sein des équipes
• **Lancement de produit et stratégies de mise sur le marché**
Préparation au lancement
Alignement marketing et ventes
Stratégies de tarification et de distribution
• **Prise de décision basée sur les données**
Utilisation des analyses et des métriques
Tests A/B et expérimentation
Boucles de rétroaction et amélioration continue
• **Gestion des équipes produit**
Constituer et diriger des équipes productives
Collaboration interfonctionnelle
Résolution des conflits et motivation
• **Gestion du portefeuille de produits**
Équilibrer les nouveaux produits et les produits existants
Gestion du cycle de vie
Prise de décision stratégique pour la croissance du portefeuille
• **Études de cas et applications réelles**
Analyse de lancements de produits réussis
Leçons tirées de projets échoués
Stratégies d'adaptation dans les marchés en mutation
• **Projet de fin d'études**
Expérience pratique en développement de produit
Collaboration en équipe
Présentations finales et évaluations

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Enseigné par

MTF Institute of Management, Technology and Finance

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Matières

Business